The Good Earth Mission

“Earth provides enough to satisfy every man’s need, but not every man’s greed.” Mahatma Gandhi

The essence of our efforts at The Good Earth Farms is the beneficial nourishing power of Mother Earth. In all our products and services, we aim to renew and revitalize this connection with the Earth & bring to our customers’ healthy, wholesome and great-tasting food products. And we aim to do this by being fair, having a sense of moral piety, good sense, respect for nature, and a strong work ethic.


Company Profile

We Understand Milk…for more than 30 years

Milk is a wonder food but a sensitive and perishable product. To bring its wonderful qualities to your table, needs people who have years of experience in handling the product. This ensures that it remains fresh and all its goodness remains intact till it reaches you – just the way it was after milking.

  • Wise Cow milk comes from farms that are setup & managed by experienced dairy professionals. Our key team members have all been trained at premier dairy and management institutes in the country and together have more than 60 man-years of experience in the dairy sector. The technical knowhow is critical for maintaining highest standards of cow rearing and milk production.

  • Prior to launching premium quality ‘Wise Cow Milk’, The Good Earth Farms team has established and has been actively managing dairy plants for processing milk and milk products such as butter, ghee, cheese, paneer, flavored milk, ice-cream, whey based drinks etc.

  • We also provide specialized advisory services to dairy entrepreneurs across India & Nepal, in setting up some or all components of the dairy business enterprise. These services have been a key ingredient in success of many dairy entrepreneurs from India & Abroad.

Our Farms

Home is, Where the Herd is

  • Our flagship farm is located 30 kms from the bustling city of Gurgaon, in the peaceful and pristine rural environment near to the historic town of Pataudi. Famous for the Royal House of Pataudi, it is the ancestral town of India’s greatest cricket captain, Nawab Mansoor Ali Khan Pataudi or ‘Tiger’ Pataudi.
  • The farm is situated away from the din of roads and highways, amongst scenic countryside and rich farmland, so that our cows feel secure and completely at ease. At our farms, we follow best global practices in taking care of the health, comfort and safety of our cows. We take animal care very seriously and work hard to ensure that our cows are healthy and comfortable.
  • Some key features of our farms are:
    • Cows have access to food and clean water 24 hours a day.
    • Our cows receive regular veterinary medical care, including periodic check-ups, preventive vaccinations and prompt treatment of illness.
    • Dry, fresh bedding keeps cows comfortable and healthy
    • Free stalls and communal pens or pastures allow cows to move about freely to eat, drink, exercise, groom, or rest whenever they like
    • Comfortable environment for cows round the year.

Meet our Team

Our team comprises of qualified specialists and professionals working on well-designed standard operating procedures for farm management, feeding, breeding, vaccination and healthcare, clean milk production & hermetic handling of raw milk.

  • Mr. V N Bajpai is the chief mentor & adviser of Good Earth Farms and the brains behind Wise Cow Milk. He is a dairy industry veteran with more than 3 decades of experience across various facets of milk procurement, dairy production, marketing and allied dairy activities. He is a sought after dairy consultant advising many leading corporates pan-India with their dairy farm and milk plant ventures (In areas of Farmer's organization, Project Planning and execution, Product Mix selection and Production, Quality Assurance, and Marketing).

    Prior to that, he spent a career with Rajasthan Cooperative Dairy Federation (Saras) – where as Managing Director (Union) he was responsible for overall operations of Dairy plants in Bikaner & Jodhpur. Mr Bajpai is a B.Sc. (D.Tech.), Specialization in Dairy Technology from Dairy Science College, NDRI, Karnal.

  • Dr. KM Mehta is a chief mentor & adviser at Good Earth Farms. Dr Mehta has over 3 decades of experience in development and implementation of dairy farm projects, frozen semen bank projects and animal breeding programs in field & milk productivity enhancement. He is an expert in designing and development of dairy project, management of procurement and input systems, Training and orientation of farmers and technical farm staff.

    Prior to GEF, Dr Mehta headed the Milk Procurement Division of Garima Milk Foods Products Ltd., where among other successes, he was responsible for end to end development of field network for milk procurement for the 4 Lac litre per day plant. Prior to Garima, Dr Mehta was Project Officer in RCDF, where over 2 decades, he handled various responsibilities such as dairy project implementation, managing Frozen Semen Bank, managed programs in milk procurement, cattle breeding, cattle-feed plant, productivity enhancement and farmer welfare projects. Dr Mehta is B.V.Sc. & A.H. from Bombay Veterinary College, Mumbai

  • Mr. Summeer Bajpai is a director at Good Earth Farms and is responsible for farm operations and milk logistics. He is a MBA in Finance & Systems from MDI, Gurgaon and B.Tech from AMU, Aligarh. He has over 12 years of industry experience in consulting in areas of business strategy & financing growth of mid to large sized corporate across India, Middle-East & South East Asia. He has been especially active in Retail Food & Beverages sector, working with fast growing companies to chart their retail expansion by formulating their financing, marketing and revenue strategy.

  • Mr. Sandeep Vij is a director & co-founder and takes care of marketing and product management. Sandeep has rich experience gained over 2 decades over a very diverse product range ranging from export to realty across Production, Business Development, Design & Execution. As Vice President (Operations) - Optus Realty since 2006, he has been been hands on in all aspects of the Real Estate Industry , be it commercial , residential , hospitality , sale , leasing , strategy formation , on site analysis or progress of development works. He has extensive experience in execution from identification of location , deal negotiations , structuring and closure.

  • Mr. Yogesh Girdhar is a director & co-founder at Good Earth farms. He is diploma holder in hotel management from London. As Director, Optus Realty, he is active in development & construction of the group's hotel project of the hotel in Gurgaon & Bhiwadi. He is market savvy professional with a good pulse on market trends and at Good Earth Farms is active in product development and managing customer delight.


Research and Rural Development

  • Good Earth Farms is committed to bringing the benefits of its team’s vast experience & global dairy farming practices, adapted to unique Indian conditions for continuously improving modern dairy farming and milk processing standards. We have a goal of introducing one new innovation & technology every year at our farms & neighboring dairy farming community that has a disruptive effect in improving the efficiency & productivity at farm level.
  • Towards this goal Good Earth Farms is engaged in continuous R&D in following areas:
    • Community Farming
    • Fodder & Feed Management
    • Milk Processing
    • Native Indian (Desi) Cow Breed Improvement